In any story the author wants to get the reader invested in what they are reading. When words are complied together they should resonate. What is used is in my opinion visual words.
I have and have heard many readers mention how they got into such and such book. They could see the characters or feel they were in their shoes. This is all invoked by the visual words used by the author. When written well a story will bring to life what you are reading. You can picture it like a movie in your mind. The scenes roll out to you. You are living it and wondering what is happening next.
From each variety of emotion – the pulse pounding excitement of meeting someone to when you think all is lost. Then to getting back together and all in between. It is all driven by the visual words created by the tale you are reading.
If you think about it even before we put started to put pen to paper or type on a computer there were storytellers. And just as author now who use the tools to write pen/paper or type on a computer those storytellers used their words to create visuals. To create epic tales that drew the hearer in. Their words made the listener live, feel and be a part of it. Story telling is all about all the visual. Making the words come to life. They become – Visual Words.